Privacy Policy
Last updated April 2025
1. Introduction
Alpha TMS takes your privacy seriously. This privacy policy explains what personal data we collect, why we collect it, and how we handle it. This policy applies to all services and pages of alpha-tms.com.
2. What data do we collect?
Website analytics (Google Analytics)
When you visit our website, we collect anonymous usage data via Google Analytics. This includes your IP address (anonymised), pages visited, session duration, device type and browser information. This data is used to understand and improve the use of our website.
Contact and lead forms
When you fill in a form on our website (such as a contact request or demo request), we collect your name, email address, phone number, company name, job title and your message. We use this data solely to get in touch with you.
Custom Google Analytics events
We track specific interactions on our website via custom Google Analytics events, such as form submissions and button clicks. This data is not traceable to individual users and is used solely for website optimisation.
3. How do we use your data?
We use your data solely for responding to your enquiries and requests, improving our website and services, and analysing website traffic and user behaviour (anonymously). We do not process payment data and do not conduct financial transactions via our website.
4. Cookies
Our website uses cookies for Google Analytics. You can refuse cookies via your browser settings. Please note that disabling cookies may affect the functionality of our website.
5. Third parties
We share your data with Google Analytics for analysing website traffic. Google may process your data outside the EU. Please refer to Google's privacy policy for more information. We never sell your personal data to third parties.
6. Data retention
Contact form data is retained for a maximum of 2 years after the last contact. Google Analytics data is retained in accordance with the settings in our Google Analytics account (default 14 months).
7. Your rights (GDPR)
Under the General Data Protection Regulation (GDPR), you have the right of access, rectification, erasure, objection and data portability regarding your personal data. To exercise your rights, please contact us at info@alpha-tms.com or +31 172 74 00 90.
8. Contact
For questions about this privacy policy, please contact Alpha TMS at info@alpha-tms.com or +31 172 74 00 90.